EPA Victoria Annual Report
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The client
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EPA Victoria's vision:
Together, as an informed community, we imagine, plan for and commit to achieving a healthier environment, knowing that, through our work, we can reach a sustainable future.
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The objective
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To show the community that EPA's new direction was less an enforcement role, more an encouragement and education direction.
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The process
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Building on the initial briefing, we ran with the 'carrot' enticement concept. After initial surprise, the design received ready acceptance by management, staff and the public.
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The outcome
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The simplicity of the cover design and copy aptly demonstrates the confidence of the message. The 'Our Achievements' double page spread summarised the report 'at a glance' while also working as an extended contents listing.
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MBd's role
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• Concept, design & development
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• Design management
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• Photographic coordination
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Contact Carol Mackay if you would like more information about our annual report process...
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