Department of Justice
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The client
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The Department of Justice covers all government activities involved with reform, administration and enforcement of the law. The portfolio encompasses police; courts; prisons; emergency services; regulation of gaming, racing, liquor licensing and trade measurement; the drafting of legislation; and the administration of various tribunals and programs to protect citizens' rights.
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The objective
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The department needed to brand all of its external and internal communications to show that they were from the one department.
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The process
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A series of brainstorming sessions with staff helped develop a comprehensive brief that outlined the department's values in visual terms.
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The outcome
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The 'docking' of the department's name with the state logo gave a clear statement of the department's positioning.
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MBd's role
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• Concept, design & development
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• Project management
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• Consultation with senior management and communications staff
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Contact Carol Mackay if you would like more information about our branding process...
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