The client:
Ambulance Victoria provides skilled pre-hospital emergency health care and patient transport services for all members of the community.
The objective:
Unite recently merged organisations: the Metropolitan Ambulance Service, Rural Ambulance Victoria and the Alexandra District Ambulance Service.
The solution:
The theme was unity – showing the rural and metro services working as one.
The design communicated the theme by titling the report 'One state, one service' and by reinforcing it with clever captioning of the opening chapter spreads.
Mackay Branson design - Level 3, 362 Little Bourke Street - Melbourne 3000 - Australia - Telephone 61 3 9604 6800