The client:
The Royal Botanic Gardens, Melbourne was funded to establish a new Australian Botanic Gardens at Cranbourne. It was to be the first such Botanic Garden in Australia.
The problem:
The Australian Garden identity had to work with the RBG identity but also have a distinctive look that reflected the uniqueness of the new garden.
The solution:
Develop not one logo, but a series of logos which demonstrate the diversity and unique shapes of the Australian landscape. The identity works in mono or full colour, on plain or patterned backgrounds and with or without the RGB branding.
Mackay Branson design - Level 3, 362 Little Bourke Street - Melbourne 3000 - Australia - Telephone 61 3 9604 6800