The client:
Victorian government department that encompasses police; courts; prisons; emergency services; regulation of gaming, racing, liquor licensing and trade measurement; the drafting of legislation; and the administration of various tribunals and programs.
The problem:
Unite many disparate divisions and differentiate Victoria’s DOJ from other states. Ensure the state government identifier is used in a consistent manner.
The solution:
Combine two problems into the one solution. Develop a strong but remarkably simple department ‘shield’, then permanently unite the state government identifier by ‘docking’ it at the base.
A suite of publications, internal stationery and signage solutions was developed as best practice scenarios.
Mackay Branson design - Level 3, 362 Little Bourke Street - Melbourne 3000 - Australia - Telephone 61 3 9604 6800