The client:
Edwards Dunlop Paper retails paper product to Australian designers and printers.
The objective:
Develop a campaign that would build awareness of a 100% recycled, 100% Australian-made paper called Onyx.
The solution:
Our design solution was to sell the complete sustainability story – it
was 2003 before the whole carbon story had launched - rather than just
one paper product. MBd commissioned the writing, photography and
illustration of each issue, then used demonstrating how versatile the
stock was printing each issue on a different colour or weight.The
publication was direct mailed to key
stakeholders and followed up by personal representation. The response
was very positive, with the further issues commissioned.
Mackay Branson design - Level 3, 362 Little Bourke Street - Melbourne 3000 - Australia - Telephone 61 3 9604 6800