The client:
The Royal Botanic Gardens, Melbourne is recognised as one of the world's finest botanic gardens.
The objective:
RBG commissioned MBd to produce a flagship magazine aimed at building a philanthropic network called the 'Directors Circle'.
The solution:
The time was right to publish a magazine, but there were no branding
guidelines, limited photography, few stories and a small budget
available. All of these were to be built over the first few years of
publication.
The design solution was built around a limited
vocabulary of colours and shapes used consistently until the brand -
and a photographic library - was established. The strong, rich colours
worked well to unite disparate imagery and a clutch of small stories.
Floreo was well received, and the 'Directors Circle' grew substantially
in in the four years MBd was involved..
Mackay Branson design - Level 3, 362 Little Bourke Street - Melbourne 3000 - Australia - Telephone 61 3 9604 6800