The client:
Unitex is an Australian owned and operated manufacturer and
distributor of a wide range of building products suitable for both
residential and commercial architectural projects.
The objective:
Unitex had focused on its manufacturing systems and its sales approach. They recognised that many other aspects of their marketing had fallen behind their competitors.
The solution:
MBd conducted an audit on all aspects of internal and external communication including their packaging design. An extensive inhouse workshop with the sales and marketing staff added valuable information. The subsequent audit report detailed where Unitex was lagging behind its competitors and peers. Using the audit Unitex has begun redesigning their communications and repositioning their marketing approach.
Mackay Branson design - Level 3, 362 Little Bourke Street - Melbourne 3000 - Australia - Telephone 61 3 9604 6800