Richard Saul Wurman (author of the term ‘information architect’) said the world is divided into two types of designers: those who make the complex clear, and those who make things stylish.

'Meaning vs mascara'.

We don't believe these two worlds are mutually exclusive, but that said, MBd fall into the first category. We believe design's most important role is to prioritise information so the key message is communicated and understood quickly.

But that doesn't mean it can't look good.