Richard Saul Wurman (author of the term ‘information architect’) said the world is divided into two types of designers: those who make the complex clear, and those who make things stylish.

'Meaning vs mascara'.

MBd fall into the first category, but that’s not to say we don’t like a good dash of mascara. We just don’t find the Tammy Baker’s of the world attractive. We believe that design can prioritise information so key points are communicated and understood quickly. But that doesn't mean it can't look good.