Mackay Branson hit the strategic nail on the head with their interpretation of our strategy as a global organisation focused on delivering a 3-year plan to reduce carbon emissions.
The end product as a series of Annual Reports was visually compelling and very readable, providing proof points of how we met our organisational objectives.
Carol and her team were also a delight to work with, delivering with a minimum of fuss and maximum strategic impact.
Dale Bryce, (now) Director, Entura.
What we did:
SKM (now Jacobs) brief for the Annual Review was clear: communicate their global presence and breadth of experience.
Our design solution did that literally.
The SKM global story unfolded before people's eyes. Pages folded to the left; pages folded to the right; they folded up and they folded down. Some spreads were nearly a metre wide, and others over 600 mm high.
The print report became an impressive statement used for key stakeholders but it was the companion microsite that democratised the information.
The ability to add video interviews and resource links added value while online delivery extended the reach of the report effectively and efficiently.