Hello, I'm Carol Mackay.
I am the founder of a Melbourne-based graphic design consultancy.
I like using words and images to make order out of chaos; to make the difficult easy, the complex simple and the unpalatable easier to digest.
My special power is comprehension – the ability to listen, understand the problem and then use design as a conduit between a client and their market.
I work with industries that have complex messages to deliver to their market.
I use research, plain english language and design tools to translate slabs of text into bite-sized chunks of information that are easier to read, remember and act upon.
OUTSIDE OF CLIENT-DRIVEN WORK
I work pro bono:
As an external design resource with WISHIN (a service to help vulnerable women) and SecondBite (an organisation that redistributes surplus fresh food to community food programs around Australia).
I write, as a co-author of:
• a professional development weekly newsletter for designers: designbusinesscouncil.com/dmzine/
• a book detailing the what, why and how of running an Australian design studio: The business of design designbusinesscouncil.com/business-of-design/
• two websites:
annualreportbestpractice.com.au — solutions for managing annual report production
designworkexperience.com.au — making work experience easier for all